Expanding Your Practice into a Day Spa
By Steve Capellini

You’ve thought about it. You’ve seen other therapists
take the plunge. Perhaps you’ve read about the
ones who have become successful, opening up spa
operations in cities across the country, starting
up multiple-practitioner operations at airports, or
winning the spa concession at resorts and boutique
hotels. So, if you have thought about it, and you
have seen the fruits of these other therapists’
labors, what’s holding you back? What’s stopping
you from following this particular dream?

Read The Challenge of Building a Successful Spa Staff
Becky Zwickl, owner Becky’s Day Spa in Scottsbluff, Nebraska

Creating a Resume for the Spa World
By Lori Hutchinson and Linda Meehan

Do you spend more of your waking time at work than you
do with your family members or your friends? Are you
happy going to work? Is your career in harmony with
the rest of your life? If not, then ask yourself if you’re
in the right position, in an environment that matches
your ethics, personality, and talents. It might be time
to create a new resume for yourself, so you can find a
new place to hang your massage or esthetician hat.



Read Job Search Details

Branding to Build Your Business
By Yael Friedmann

Branding is a marketing tool used not only by the corporate giants of the world, but also by the small entrepreneur. In fact, small business owners—just like you—can benefit greatly from creating a brand that holds true to your professional services.